I'm Elle - the owner and writer of this blog. Based out of NYC, Beauty Woo was relaunched in 2015 as a place for me to express my passion for all things beauty and fashion. I have a main focus on Korean makeup and skincare but of course I touch on American and European products too. I'm determined to always provide an honest review of a product, which means I will never promote a product I don't believe in.
At the moment this blog is still just a hobby, with my full time job being a digital marketer. I'm also a lion dancer and freelance model so if you're interested in hiring feel free to contact me! If you'd like you can check out my full model portfolio here and you can follow me on Instagram for behind the scenes shots of my photoshoots and daily life.
Aside from all that, I also have a strong case of wanderlust. I studied abroad in London for half a year when I was in college and since then I've spent majority of my vacation days exploring the rest of Europe with the goal of seeing parts of Asia some day.
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